Rocket Launch Package
Complete one-time digital setup for new hotels, boutique resorts, and premium homestays across MakeMyTrip, Goibibo, other agreed OTAs, Google Maps, and social media. Typical delivery is 2–3 weeks after required access and assets are received. [Estimated]
Everything Included in the Program
We handle the entire launch setup so you can focus on building guest experience and operational readiness. Every deliverable below is executed by our team — not delegated to freelancers.
2 hours of direct strategy consulting with our founders to establish room rate structures, OTA launch pricing, rate parity configurations, and essential guest check-in SOP drafts. Most new hotels skip this — and pay for it later with pricing mistakes.
Google Business Profile verification assistance, NAP consistency audit, high-intent keyword integration (e.g. "hotels in [your city]"), category optimisation, photo tagging, and direct booking link setup — so guests find and contact you without going through OTAs.
End-to-end listing setup prioritising MakeMyTrip and Goibibo, followed by Booking.com, Airbnb, and Agoda. Covers up to 3 unique listings per OTA platform; additional listings are ₹2,400 per listing, per platform, plus GST [Verified offer]. Includes clear copy, room-category mapping, policy configuration, image uploads, and rate-plan setup against the controls available in each current extranet.
Setup of Google Tag Manager, conversion pixel tracking, brand protection search ads, and local high-intent keyword campaigns (e.g. "resort in Lonavala with pool"). Captures direct bookings before Booking.com and MakeMyTrip can intercept them.
Meta Pixel configuration, custom audience segment builds (corporate travellers, family leisure, couples), and 3 initial high-performance ad creative layouts designed for your property type and target market geography.
Eligibility review and configuration support for MakeMyTrip sponsored visibility and other relevant OTA programmes. Media or programme costs are separate, and participation does not guarantee review volume, organic rank, or bookings [Directional].
Establishment of Instagram and Facebook Business profiles, optimised bio copy with booking link, all contact buttons configured, and 9 customisable Canva brand templates so your team can post consistently without a designer.
Permission-based post-stay review request templates for WhatsApp and email, with routing appropriate to the property's priority channels. Review volume and ranking effects are measured from a dated baseline; no fixed review count guarantees visibility [Directional].
📋 What's Not Included (for clarity)
- — Monthly ad spend budget (client-managed; we set up the accounts)
- — Ongoing monthly management (covered under Scale Phase retainers)
- — Professional photography (available as an add-on or under Scale Phase)
- — Custom hotel website development (covered under Scale Phase)
Rocket Launch
₹75,000 One-time fee · Exclusive of GST · Completion in 2–3 weeks- Google Maps verification & Local SEO audit
- 5 OTA channels listed (up to 3 Unique Listings per platform included)
- Google Tag Manager, Pixel & conversion tracking setup
- Meta Ads & Google Ads campaign structures ready to activate
- Instagram & Facebook pages + 9 Canva brand templates
- OTA Sponsored Ads (Booking Accelerator + MMT slots) activated
- 2 hours direct founder strategy consultation
- Guest review collection WhatsApp & email templates
Why Scale My Hotel?
- ✓ 200+ hotel & resort setups delivered across India & UAE
- ✓ In-house team — no work outsourced to freelancers
- ✓ Response within 4 business hours for all client queries
- ✓ Specialised exclusively in hospitality — hotels are all we do
Already up and running?
If your property is already operational and earning ₹1L+ monthly, you may be better suited for our Scale Phase Program focused on direct booking growth and revenue management.
View Scale Phase →What Is a "Unique Listing"?
Understanding unique listing calculations helps prepare your setup scope and prevent billing surprises.
A Unique Listing is any accommodation unit that requires its own independent listing on an OTA platform. This includes individual rooms, villas, flats, apartments, cottages, tents, suites, or bungalows. The Rocket Launch Package covers up to 3 Unique Listings per selected OTA platform.
🏡 Vacation Rental Rules (e.g., Airbnb)
On vacation rental portals, every independent accommodation unit must be created as a separate listing.
- 5 bedrooms = 5 Unique Listings
- 4 apartments = 4 Unique Listings
- 6 villas = 6 Unique Listings
🏨 Hotel OTA Rules (e.g., Booking.com, MakeMyTrip)
On traditional hotel channels, unique listings represent individual room categories or packages.
- Deluxe Room = 1 Unique Listing
- Deluxe Room + Family Room = 2 Listings
- Deluxe, Executive, Suite = 3 Listings
Worked Examples
Example 1
Deluxe Room + Super Deluxe Room
Total Unique Listings: 2. This fits inside the standard package limits with no extra charges.
Example 2
Deluxe, Super Deluxe, Executive, Family
Total Unique Listings: 4. First 3 are included; remaining 1 listing is chargeable.
Example 3
Apartments 101, 102, 103, 104
Each needs an individual Airbnb page. Total Unique Listings: 4. 3 included, 1 chargeable.
* Additional listings are billed at a flat rate of ₹2,400 per listing, per OTA platform.
OTA Unique Listing Calculator
Calculate your exact service fee based on selected package, number of channels, and room category footprint.
If to be listed as separate unique listings
If to be listed as separate unique listings
Local SEO & Maps setup
* Rocket Launch Package includes up to 3 unique listings per platform. Standard packages (Starter, Basic, Advanced, Custom) include up to 2 unique listings. Additional listings beyond the limit are billed at a flat rate of ₹2,400 per listing, per platform.
Fee Breakdown
Ready to launch your hotel the right way?
Book a free audit to discuss your property, market, required access, channel priorities, and launch scope before work begins.
Industry Benchmarks & Pre-Opening Insights
Fact-checked, citable industry benchmarks illustrating the direct revenue and occupancy impact of professional pre-opening digital distribution and listing optimization.
200+ properties scaled across Scale My Hotel's verified first-party portfolio. Individual launch outcomes vary by market, inventory, access, demand, and execution.
28% avg RevPAR uplift across the verified Scale My Hotel portfolio. This is a portfolio observation, not a launch-package guarantee.
35% avg direct booking share within 90 days across the verified Scale My Hotel portfolio. Property-level results depend on the full agreed scope and operating conditions.
“Before launch, verify property information, room mappings, live inventory, taxes, policies, map location, and guest-facing content on MakeMyTrip, Goibibo, and every agreed channel. Clean inputs create a stronger baseline for measurement after opening.”
— Scale My Hotel Launch Operations TeamFAQS
Frequently Asked Questions
Everything new hoteliers ask before starting the Rocket Launch program.